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AppDirect completes acquisition of Builtfirst to enhance marketplace solutions

May 09, 2024•over 1 year ago

Acquiring Company

AppDirect

Acquired Company

Builtfirst

San FranciscoSan FranciscoConsultingInformation TechnologyMarketplaceE Commerce

Description

AppDirect has successfully acquired Builtfirst, a company known for its self-service marketplace platform technology, adding new capabilities to AppDirect’s suite of solutions. With this acquisition, AppDirect aims to provide seamless pathways for customers to move to commerce and enhance its digital commerce platform to meet the growing demand from buyers who prefer making purchases through marketplaces.

Company Information

Company

AppDirect

Location

600 Montgomery Street 37th Floor

San Francisco, California, United States

About

AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed