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BeautyPro acquires Supercover for cosmetics growth

PRIVATEOct 13, 2026

Acquiring Company

BeautyPro

Acquired Company

Supercover

British ColumbiaUnited KingdomE CommerceFashionBeautyLifestyleCosmeticsE CommerceFashionLifestyle

Description

BeautyPro has acquired Supercover to enhance its colour cosmetics lineup. This acquisition marks the third in less than two years for BeautyPro. Supercover plans to relaunch with a revamped website to engage a new generation. The brand boasts a strong following among make-up artists and was founded in 1997.

Company Information

Company

BeautyPro

Location

British Columbia, Canada

About

BeautyPro is a British beauty company specializing in innovative cosmetic products. The brand focuses on enhancing the customer experience through quality offerings. Recently, it has been active in expanding its portfolio through strategic acquisitions. BeautyPro aims to strengthen its market position in the beauty industry.

Fundz sees it the moment BeautyPro makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Frequently asked

Who acquired Supercover?

Supercover was acquired by BeautyPro, based in British Columbia. The deal was reported on October 13, 2026. BeautyPro is a British beauty company specializing in innovative cosmetic products. The brand focuses on enhancing the customer experience through quality offerings. BeautyPro is privately held and operates in E Commerce.

When did BeautyPro acquire Supercover?

BeautyPro's acquisition of Supercover was reported on October 13, 2026. BeautyPro has acquired Supercover to enhance its colour cosmetics lineup. This acquisition marks the third in less than two years for BeautyPro. Supercover plans to relaunch with a revamped website to engage a new generation. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Supercover do?

Supercover is a well-known make-up foundation brand founded in 1997. It offers a diverse range of shades catering to various skin tones. The brand has a loyal customer base, particularly among make-up artists and South Asian consumers. It is privately held, operating in E Commerce, and is based in United Kingdom.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.