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Game Your Game, Inc. Acquires Majority Stake in Altus Sports Group, Inc.

PUBLIC · GYGYAug 25, 2026•about 3 hours ago

Acquiring Company

Game Your Game

Acquired Company

Altus Sports Group

United StatesNevadaGamingVideo GamesSports

Description

On August 24, 2026, Game Your Game, Inc. entered into a Stockholders’ Agreement with Altus Sports Group, Inc. Game Your Game holds a 70% stake in ASG, which focuses on sports talent representation and marketing. The founding team of ASG will also hold the remaining shares. This strategic move is aimed at expanding Game Your Game's portfolio in the sports sector.

Company Information

Company

Game Your Game

Location

United States

About

Game Your Game, Inc. is a Nevada-based company engaged in the interactive entertainment sector, primarily focusing on the development and publication of digital gaming content. The company offers a range of services including game design, marketing, and community engagement to enhance player experiences. Geographically, it operates primarily in the United States, catering to various gaming demographics through its innovative platforms. The company is listed on The Nasdaq Stock Market under the trading symbol GYGY and is classified as an emerging growth company, indicating a strategic focus on modernizing and expanding its business model in the rapidly evolving gaming industry.

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Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
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M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Altus Sports Group?

Altus Sports Group was acquired by Game Your Game, based in United States. The deal was reported on August 25, 2026. Game Your Game, Inc. is a Nevada-based company engaged in the interactive entertainment sector, primarily focusing on the development and publication of digital gaming content. Game Your Game is publicly traded (GYGY) and operates in Gaming.

When did Game Your Game acquire Altus Sports Group?

Game Your Game's acquisition of Altus Sports Group was reported on August 25, 2026. On August 24, 2026, Game Your Game, Inc. entered into a Stockholders’ Agreement with Altus Sports Group, Inc. Game Your Game holds a 70% stake in ASG, which focuses on sports talent representation and marketing. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Altus Sports Group do?

Altus Sports Group, Inc. is a newly formed majority-owned subsidiary of Game Your Game, Inc. dedicated to sports talent representation and marketing. The company is designed to capitalize on opportunities in athlete branding and related sectors. It is privately held, operating in Sports, and is based in Nevada.

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