Acquiring Company
Senior Market Sales® (SMS)
Acquired Company
Fair Square Medicare
OmahaSan DiegoHealth CareInsuranceHealth CareEmployee BenefitsDescription
Senior Market Sales® has acquired Fair Square Medicare to enhance its digital capabilities in senior healthcare. This acquisition enables SMS to provide better guidance to seniors navigating Medicare coverage. Fair Square is known for its advanced technology and commitment to helping seniors select benefits. The merger aims to leverage both companies' strengths to scale Fair Square's services nationwide.
Quick answer
Senior Market Sales® (SMS) is acquiring Fair Square Medicare, announced January 30, 2026. Senior Market Sales® (SMS) is based in Omaha, Nebraska, United States.
- How much did Senior Market Sales® (SMS) pay for Fair Square Medicare?
- The deal value was not disclosed.
- What does Senior Market Sales® (SMS) do?
- Senior Market Sales® (SMS) is a premier insurance marketing organization representing top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, individual health, and travel insurance carriers in all..
- Where are Senior Market Sales® (SMS) and Fair Square Medicare based?
- Senior Market Sales® (SMS) is based in Omaha, Nebraska, United States. Fair Square Medicare is based in San Diego, California, United States.
- Who are the decision-makers at Senior Market Sales® (SMS)?
- Fundz holds 4 contacts at Senior Market Sales® (SMS). Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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- Sterling Risk acquires ASZ International for growth (March 2, 2026)
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- McDougall Insurance acquires Annex Insurance Group (March 16, 2026)
- MedImpact acquires MHW Benefit Partners and MSL (March 12, 2026)
- QBE Holdings acquires 51% stake in RQBE (March 2, 2026)
- Arthur J. Gallagher acquires German broker Krose (February 26, 2026)
Who to call at Senior Market Sales® (SMS), and when
When Senior Market Sales® (SMS) changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Senior Market Sales® (SMS) raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Senior Market Sales® (SMS), from your own LinkedIn network
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Related People
Frequently asked
Who acquired Fair Square Medicare?
Fair Square Medicare was acquired by Senior Market Sales® (SMS), based in Omaha. The deal was reported on January 30, 2026. Senior Market Sales® (SMS) is privately held and operates in Health Care.
When did Senior Market Sales® (SMS) acquire Fair Square Medicare?
Senior Market Sales® (SMS)'s acquisition of Fair Square Medicare was reported on January 30, 2026. Senior Market Sales® has acquired Fair Square Medicare to enhance its digital capabilities in senior healthcare. This acquisition enables SMS to provide better guidance to seniors navigating Medicare coverage. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Fair Square Medicare do?
Your guide to Medicare Parts A & B, Medicare Advantage, and Medigap. 100% free. It is privately held, operating in Health Care, and is based in San Diego.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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