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Mediaocean acquires Innovid, reshaping ad tech
PRIVATESep 18, 2026•about 3 hours ago
Acquiring Company
Mediaocean
Acquired Company
Innovid
New YorkNew YorkSoftwareAdvertisingArtificial IntelligenceAnalyticsMachine LearningMarketingAdvertising
Description
Mediaocean has successfully acquired Innovid, leading to Innovid's delisting in 2025. This acquisition marks a significant change in the landscape of connected TV advertising technology. As a result, Innovid is now a privately held entity within Mediaocean's portfolio, impacting investor access to its operations.
Company Information
Company
Mediaocean
Location
New York, New York, United States
About
Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized media spend managed through its software, Mediaocean uses AI and machine learning to control media investments and optimize business outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people to power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Visit www.mediaocean.com for more information.
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70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed
Frequently asked
Who acquired Innovid?
Innovid was acquired by Mediaocean, based in New York. The deal was reported on September 18, 2026. Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies to deliver impactful omnichannel marketing experiences. Mediaocean is privately held and operates in Software.
When did Mediaocean acquire Innovid?
Mediaocean's acquisition of Innovid was reported on September 18, 2026. Mediaocean has successfully acquired Innovid, leading to Innovid's delisting in 2025. This acquisition marks a significant change in the landscape of connected TV advertising technology. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Innovid do?
Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. It is privately held, operating in Advertising, and is based in New York.
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