Diageo North America acquires Ritual Zero Proof to expand leading position in non-alc spirits
Acquiring Company
Diageo
Acquired Company
Ritual Zero Proof
London
ChicagoManufacturingFood and BeverageFood And BeverageNon ProfitFood ProcessingFood and BeverageDescription
Diageo North America has announced the acquisition of Ritual Zero Proof Non-Alcoholic Spirits (Ritual), the number one non-alc spirit brand in the United States. This acquisition is in line with Diageo's Growth Ambition to deliver the company’s next phase of sustainable growth and to provide consumers with even more choice and variety in the non-alcoholic spirits category.
Quick answer
Diageo is acquiring Ritual Zero Proof, announced September 25, 2024. Diageo is based in London, England, United Kingdom.
- How much did Diageo pay for Ritual Zero Proof?
- The deal value was not disclosed.
- What does Diageo do?
- Diageo is a prominent sponsor for the 2024 National Newspaper Publishers Association’s (NNPA) annual Midwinter Training Conference.
- Where are Diageo and Ritual Zero Proof based?
- Diageo is based in London, England, United Kingdom. Ritual Zero Proof is based in Chicago, Illinois, United States.
- Who are the decision-makers at Diageo?
- Fundz holds 1 contact at Diageo. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Frequently asked
Who acquired Ritual Zero Proof?
Ritual Zero Proof was acquired by Diageo, based in London. The deal was reported on September 26, 2024. Diageo is a prominent sponsor for the 2024 National Newspaper Publishers Association’s (NNPA) annual Midwinter Training Conference. The company is committed to sustainable practices and environmental responsibility. Diageo is publicly traded (DEO) and operates in Manufacturing.
When did Diageo acquire Ritual Zero Proof?
Diageo's acquisition of Ritual Zero Proof was reported on September 26, 2024. Diageo North America has announced the acquisition of Ritual Zero Proof Non-Alcoholic Spirits (Ritual), the number one non-alc spirit brand in the United States. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Ritual Zero Proof do?
Ritual Zero Proof Non-Alcoholic Spirits (Ritual) is the number one non-alc spirit brand in the United States. It is privately held, operating in Food and Beverage, and is based in Chicago.
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