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Salesforce to acquire Braze for $5.7B

PUBLIC · CRMOct 27, 2026

Acquiring Company

Salesforce

Acquired Company

Braze, Inc.

San FranciscoNew YorkInformation TechnologySoftwareConstructioninformation technology & servicesInformation Technology

Description

Salesforce has agreed to acquire Braze for $5.7 billion as part of a major push into AI-driven marketing.

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Company Information

Company

Salesforce

Location

415 Mission Street

San Francisco, California, United States

About

Salesforce CRM is a global leader in customer relationship management software. The company provides cloud-based solutions that optimize customer interactions and enhance business performance. Salesforce is known for its innovative approaches, including artificial intelligence integrations to improve customer engagement.

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Frequently asked

Who acquired Braze, Inc.?

Braze, Inc. was acquired by Salesforce, based in San Francisco. The deal was reported on October 27, 2026. Salesforce CRM is a global leader in customer relationship management software. The company provides cloud-based solutions that optimize customer interactions and enhance business performance. Salesforce is publicly traded (CRM) and operates in Information Technology.

When did Salesforce acquire Braze, Inc.?

Salesforce's acquisition of Braze, Inc. was reported on October 27, 2026. Salesforce has agreed to acquire Braze for $5.7 billion as part of a major push into AI-driven marketing. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Braze, Inc. do?

Braze is a customer engagement platform for leading brands. We unite data, technology, and teams to create brilliant messaging experiences. It is publicly traded (BRZE), operating in Information Technology, and is based in New York.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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