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Trusted by
Acquiring Company
Imperial Brands PLC
Acquired Company
Yoik Group AB
Bristol
SwedenBiotechnologyHealth CareDescription
Imperial Brands has acquired 100% of Yoik Group AB for an initial SEK 515 million, enhancing its portfolio in modern oral nicotine products. This acquisition will more than double Imperial's market share in Sweden's nicotine pouch category. The deal includes a performance-linked deferred payment over two years. Imperial was advised by Latham & Watkins and KPMG during the transaction.
Fundz sees it the moment Imperial Brands PLC makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
M&A Insights
Based on deal dataFrequently asked
Who acquired Yoik Group AB?
Yoik Group AB was acquired by Imperial Brands PLC, based in Bristol. The deal was reported on September 20, 2026. Imperial Brands PLC is a multinational consumer goods company headquartered in Bristol, United Kingdom. It is a leading tobacco company with a focus on next generation products. Imperial Brands PLC is privately held.
When did Imperial Brands PLC acquire Yoik Group AB?
Imperial Brands PLC's acquisition of Yoik Group AB was reported on September 20, 2026. Imperial Brands has acquired 100% of Yoik Group AB for an initial SEK 515 million, enhancing its portfolio in modern oral nicotine products. This acquisition will more than double Imperial's market share in Sweden's nicotine pouch category. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Yoik Group AB do?
Yoik Group AB is a Swedish company specializing in modern oral nicotine products. It is known for its Helwit brand, which has a notable market share in Sweden. The company aims to innovate within the nicotine delivery category. It is privately held, operating in Biotechnology, and is based in Sweden.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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