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Authentic Brands Group pursues Mattel takeover

PRIVATEOct 01, 2026

Acquiring Company

Authentic Brands Group

Acquired Company

Mattel

New YorkEl Segundoapparel & fashionManufacturingGaming

Description

Authentic Brands Group has shown interest in acquiring Mattel, with discussions reportedly valuing the toymaker at over $20 per share, estimating a $6 billion price tag. Shares of Mattel surged nearly 20% following the news. The parties are still in preliminary talks with no formal offer presented yet.

Company Information

Company

Authentic Brands Group

Location

1411 Broadway

New York, New York, United States

About

Authentic Brands Group (ABG) is a prominent global brand development, management, and licensing company based in New York City. Founded in 2010 by Jamie Salter, ABG specializes in acquiring and repositioning iconic sports, lifestyle, and entertainment brands for sustained growth. The company partners with top-tier operators to enhance these brands through effective storytelling and marketing. ABG manages a diverse portfolio of over 50 global brands, including well-known names like Juicy Couture, Forever 21, Reebok, and Marilyn Monroe®. Its services encompass brand licensing, management, and marketing, allowing partner companies to operate retail stores, e-commerce platforms, and wholesale distribution channels worldwide. With a significant global presence, ABG operates more than 29,000 stores and has a reach in over 150 countries, generating approximately $32 billion in annual retail sales. The company engages a wide demographic, appealing to various market segments from mass-market fashion to premium and luxury consumers.

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Frequently asked

Who acquired Mattel?

Mattel was acquired by Authentic Brands Group, based in New York. The deal was reported on October 1, 2026. Authentic Brands Group (ABG) is a prominent global brand development, management, and licensing company based in New York City. Authentic Brands Group is privately held and operates in apparel & fashion.

When did Authentic Brands Group acquire Mattel?

Authentic Brands Group's acquisition of Mattel was reported on October 1, 2026. Authentic Brands Group has shown interest in acquiring Mattel, with discussions reportedly valuing the toymaker at over $20 per share, estimating a $6 billion price tag. Shares of Mattel surged nearly 20% following the news. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Mattel do?

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. It is privately held, operating in Manufacturing, and is based in El Segundo.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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