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Entyce Food Ingredients acquires Naked Rivals

Mar 17, 2025•9 months ago

Acquiring Company

Entyce Food Ingredients

Acquired Company

Naked Rivals

MelbourneSydneyFood ProcessingFood and BeverageManufacturingFood and BeverageManufacturing

Description

Entyce Food Ingredients has acquired Naked Rivals, a startup known for its frozen lemon and lime juice cubes, just three years after its launch. The acquisition aligns with Naked Rivals' strategy of scaling quickly and achieving an early exit. This move is expected to enhance Naked Rivals' manufacturing and marketing capabilities under Entyce's larger enterprise. The deal highlights the importance of innovative packaging and sustainability in the food industry.

Company Information

Company

Entyce Food Ingredients

Location

Melbourne, Victoria, Australia

About

Entyce Food Ingredients is a company focused on developing innovative food solutions. They specialize in a range of food products and ingredients. The company aims to enhance food manufacturing processes and marketing strategies. Their acquisition of Naked Rivals is part of their growth and expansion strategy.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed