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General Mills acquires Whitebridge Pet Brands

PUBLIC · GISSep 17, 2026•about 3 hours ago

Acquiring Company

General Mills

Acquired Company

Whitebridge Pet Brands

Minneapolis

Saint LouisManufacturingFood and BeverageAgriculture and FarmingFood And BeverageRetailFood ProcessingRetailAnimal FeedPetVeterinary

Description

General Mills, Inc. has completed a $1.4 billion acquisition of Whitebridge Pet Brands' North American premium cat feeding and pet treating business. This acquisition is part of General Mills' strategic shift to enhance its portfolio and drive organic sales growth. The investment is expected to contribute to significant sales growth in the North American pet food market.

Company Information

Company

General Mills

Location

Minneapolis, Minnesota, United States

About

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

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Frequently asked

Who acquired Whitebridge Pet Brands?

Whitebridge Pet Brands was acquired by General Mills, based in Minneapolis. The deal was reported on September 17, 2026. General Mills makes food the world loves. General Mills is publicly traded (GIS) and operates in Manufacturing.

When did General Mills acquire Whitebridge Pet Brands?

General Mills's acquisition of Whitebridge Pet Brands was reported on September 17, 2026. General Mills, Inc. has completed a $1.4 billion acquisition of Whitebridge Pet Brands' North American premium cat feeding and pet treating business. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Whitebridge Pet Brands do?

Whitebridge Pet Brands is a prominent player in the pet food industry, specializing in premium cat feeding and pet treating products. It is privately held, operating in Retail, and is based in Saint Louis.

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