Acquiring Company
General Mills
Acquired Company
Whitebridge Pet Brands
MinneapolisSaint LouisManufacturingFood and BeverageAgriculture and FarmingFood And BeverageRetailFood ProcessingRetailAnimal FeedPetVeterinaryDescription
General Mills, Inc. has completed a $1.4 billion acquisition of Whitebridge Pet Brands' North American premium cat feeding and pet treating business. This acquisition is part of General Mills' strategic shift to enhance its portfolio and drive organic sales growth. The investment is expected to contribute to significant sales growth in the North American pet food market.
Quick answer
General Mills is acquiring Whitebridge Pet Brands, announced September 17, 2026. General Mills is based in Minneapolis, Minnesota, United States.
- How much did General Mills pay for Whitebridge Pet Brands?
- The deal value was not disclosed.
- What does General Mills do?
- General Mills makes food the world loves.
- Where are General Mills and Whitebridge Pet Brands based?
- General Mills is based in Minneapolis, Minnesota, United States. Whitebridge Pet Brands is based in Saint Louis, Missouri, United States.
- Who are the decision-makers at General Mills?
- Fundz holds 2 contacts at General Mills. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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- Agrone to acquire Riga Dairy Plant for growth (September 1, 2026)
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Who to call at General Mills, and when
When General Mills changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day General Mills raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at General Mills, from your own LinkedIn network
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Frequently asked
Who acquired Whitebridge Pet Brands?
Whitebridge Pet Brands was acquired by General Mills, based in Minneapolis. The deal was reported on September 17, 2026. General Mills makes food the world loves. General Mills is publicly traded (GIS) and operates in Manufacturing.
When did General Mills acquire Whitebridge Pet Brands?
General Mills's acquisition of Whitebridge Pet Brands was reported on September 17, 2026. General Mills, Inc. has completed a $1.4 billion acquisition of Whitebridge Pet Brands' North American premium cat feeding and pet treating business. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Whitebridge Pet Brands do?
Whitebridge Pet Brands is a prominent player in the pet food industry, specializing in premium cat feeding and pet treating products. It is privately held, operating in Retail, and is based in Saint Louis.
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