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RE/MAX Holdings to acquire Real in merger agreement

PUBLIC · RMAXAug 20, 2026•about 4 hours ago

Acquiring Company

RE/MAX HOLDINGS

Acquired Company

Real

Denver

New YorkFinancial ServicesReal EstateReal Estate InvestmentLendingCommercial Real Estate

Description

RE/MAX Holdings has announced preliminary results regarding the form of merger consideration being elected by stockholders of Real. The expected timing of the share consolidation has been outlined as part of the merger process. This merger aims to enhance the capabilities of both companies in the real estate market. Further details will follow as the merger progresses.

Company Information

Company

RE/MAX HOLDINGS

Location

Denver, Colorado, United States

About

RE/MAX Holdings, Inc. (NYSE: RMAX) is one of the world's leading franchisors in the real estate industry, franchising real estate brokerages globally under the RE/MAX® brand, and mortgage brokerages within the U.S. under the Motto® Mortgage brand. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Now with more than 140,000 agents in over 9,000 offices across more than 110 countries and territories, nobody in the world sells more real estate than RE/MAX, as measured by total residential transaction sides. Dedicated to innovation and change in the real estate industry, RE/MAX launched Motto Franchising, LLC, a ground-breaking mortgage brokerage franchisor, in 2016. Motto Mortgage has grown to over 225 offices across more than 40 states.

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Predictive Intelligence

Strategic

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M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Real?

Real was acquired by RE/MAX HOLDINGS, based in Denver. The deal was reported on August 20, 2026. RE/MAX Holdings, Inc. (NYSE: RMAX) is one of the world's leading franchisors in the real estate industry, franchising real estate brokerages globally under the RE/MAX® brand, and mortgage brokerages within the U.S. RE/MAX HOLDINGS is publicly traded (RMAX) and operates in Financial Services.

When did RE/MAX HOLDINGS acquire Real?

RE/MAX HOLDINGS's acquisition of Real was reported on August 20, 2026. RE/MAX Holdings has announced preliminary results regarding the form of merger consideration being elected by stockholders of Real. The expected timing of the share consolidation has been outlined as part of the merger process. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Real do?

Real (www.joinreal.com) is a technology-powered real estate brokerage operating in 31 U.S. states and the District of Columbia. Real is building the brokerage of the future, together with agents and their clients. It is privately held, and is based in New York.

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