Acquiring Company
Steven Towers
Acquired Company
Four Rivers Harley-Davidson
Assam
PaducahAutomotiveDescription
Performance Brokerage Services has announced the sale of Four Rivers Harley-Davidson from owners Eddy Soberon and Eric Sternberg to Steven Towers. The transaction marks the return of Four Rivers Harley-Davidson to the market after 9 years under previous ownership. The sale was facilitated by Performance Brokerage Services, who have a strong track record in dealership transactions.
M&A Insights
Based on deal dataFrequently asked
Who acquired Four Rivers Harley-Davidson?
Four Rivers Harley-Davidson was acquired by Steven Towers, based in Assam. The deal was reported on August 5, 2026. Steven Towers is an experienced dealership owner with a passion for Harley-Davidson. He has rapidly expanded his dealership portfolio by acquiring multiple Harley-Davidson locations. Steven Towers is privately held and operates in Automotive.
When did Steven Towers acquire Four Rivers Harley-Davidson?
Steven Towers's acquisition of Four Rivers Harley-Davidson was reported on August 5, 2026. Performance Brokerage Services has announced the sale of Four Rivers Harley-Davidson from owners Eddy Soberon and Eric Sternberg to Steven Towers. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Four Rivers Harley-Davidson do?
Four Rivers Harley-Davidson is one of the largest Harley-Davidson dealerships in the nation. It has received 15 Bar & Shield Awards from Harley-Davidson for outstanding service and commitment. It is privately held, and is based in Paducah.