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Honasa Consumer acquires Reginald Men for grooming market

Dec 11, 2025

Acquiring Company

Honasa Consumer Limited

Acquired Company

BTM Ventures Pvt Ltd

GurgaonHyderabadHealth CareFashionBeautyCosmeticsE CommerceFashionRetailMen's

Description

Honasa Consumer has acquired a 95% stake in BTM Ventures Pvt Ltd, owner of Reginald Men, for Rs 195 crore. This acquisition marks Honasa's strategic entry into the men’s grooming market. The deal will see Honasa secure the remaining 5% stake after 12 months. Reginald Men, launched in 2022, has quickly established a niche in premium men's personal care products.

Quick answer

Honasa Consumer Limited is acquiring BTM Ventures Pvt Ltd, announced December 11, 2025. Honasa Consumer Limited is based in Gurgaon, Haryana, India.

How much did Honasa Consumer Limited pay for BTM Ventures Pvt Ltd?
The deal value was not disclosed.
What does Honasa Consumer Limited do?
Honasa Consumer Limited, the parent company of MamaEarth, owns several skincare and beauty products brands such as The Derma Co, Aqualogica, and Dr. Sheth’s.
Where are Honasa Consumer Limited and BTM Ventures Pvt Ltd based?
Honasa Consumer Limited is based in Gurgaon, Haryana, India. BTM Ventures Pvt Ltd is based in Hyderabad, Telangana, India.
Who are the decision-makers at Honasa Consumer Limited?
Fundz holds 3 contacts at Honasa Consumer Limited. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Honasa Consumer Limited

Location

Gurgaon, Haryana, India

About

Honasa Consumer Limited, the parent company of MamaEarth, owns several skincare and beauty products brands such as The Derma Co, Aqualogica, and Dr. Sheth’s. It announced the acquisition of the assets of CosmoGenesis Labs, a firm engaged in cosmetic formulation and development, particularly in premium skincare solutions, for ₹4 crore to bolster its skincare portfolio.

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Frequently asked

Who acquired BTM Ventures Pvt Ltd?

BTM Ventures Pvt Ltd was acquired by Honasa Consumer Limited, based in Gurgaon. The deal was reported on December 11, 2025. Honasa Consumer Limited, the parent company of MamaEarth, owns several skincare and beauty products brands such as The Derma Co, Aqualogica, and Dr. Sheth’s. Honasa Consumer Limited is privately held and operates in Health Care.

When did Honasa Consumer Limited acquire BTM Ventures Pvt Ltd?

Honasa Consumer Limited's acquisition of BTM Ventures Pvt Ltd was reported on December 11, 2025. Honasa Consumer has acquired a 95% stake in BTM Ventures Pvt Ltd, owner of Reginald Men, for Rs 195 crore. This acquisition marks Honasa's strategic entry into the men’s grooming market. The deal will see Honasa secure the remaining 5% stake after 12 months. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does BTM Ventures Pvt Ltd do?

BTM Ventures Pvt Ltd is the owner of Reginald Men, a brand specializing in premium men's personal care. Established in August 2022, it focuses on products like sunscreens and serums. It is privately held, operating in E Commerce, and is based in Hyderabad.

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