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Go 4 It Beverage acquires Milwaukee's PRESS

PRIVATEAug 29, 2026about 3 hours ago

Acquiring Company

Go 4 It Beverage

Acquired Company

PRESS

MassachusettsMilwaukeeFood and BeverageFood ProcessingManufacturingFood and BeverageHospitalityFood Processing

Description

Go 4 It Beverage, LLC has acquired PRESS, a Milwaukee-based hard seltzer company, for $825,000. The deal includes all inventory, raw materials, and packaging materials. PRESS was previously in receivership and had received investment from Constellation Brands in 2020.

Company Information

Company

Go 4 It Beverage

Location

Massachusetts, United States

About

Go 4 It Beverage, LLC is a beverage company based in Massachusetts. The firm focuses on acquiring and managing beverage brands. It aims to expand its portfolio and operations within the beverage industry.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired PRESS?

PRESS was acquired by Go 4 It Beverage, based in Massachusetts. The deal was reported on August 29, 2026. Go 4 It Beverage, LLC is a beverage company based in Massachusetts. The firm focuses on acquiring and managing beverage brands. It aims to expand its portfolio and operations within the beverage industry. Go 4 It Beverage is privately held and operates in Food and Beverage.

When did Go 4 It Beverage acquire PRESS?

Go 4 It Beverage's acquisition of PRESS was reported on August 29, 2026. Go 4 It Beverage, LLC has acquired PRESS, a Milwaukee-based hard seltzer company, for $825,000. The deal includes all inventory, raw materials, and packaging materials. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does PRESS do?

PRESS is a hard seltzer beverage company founded in 2015. It originated in a kitchen in Fox Point and specializes in low-calorie, low-alcohol drinks. The company gained attention for its innovative products in the beverage market. It is privately held, operating in Manufacturing, and is based in Milwaukee.

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