Mars Inc. strikes nearly $30 billion deal to buy Kellanova, owner of Cheez-It and Pringles
Acquiring Company
Mars, Incorporated
Acquired Company
Kellanova
McleanChicagoManufacturingHealth CareFood And BeverageAnimal FeedPetVeterinaryFood and BeverageDescription
Mars Inc. has struck a nearly $30 billion deal to acquire Kellanova, significantly expanding its brand portfolio to include salty snacks like Pringles and Cheez-It. This acquisition marks one of the food industry's biggest deals and allows Mars to enter the savory snacks category where it has virtually no presence.
Quick answer
Mars, Incorporated is acquiring Kellanova for $30 billion, announced August 14, 2024. Mars, Incorporated is based in Mclean, Virginia, United States.
- How much did Mars, Incorporated pay for Kellanova?
- The reported deal value is $30 billion.
- What does Mars, Incorporated do?
- For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today.
- Where are Mars, Incorporated and Kellanova based?
- Mars, Incorporated is based in Mclean, Virginia, United States. Kellanova is based in Chicago, Illinois, United States.
- Who are the decision-makers at Mars, Incorporated?
- Fundz holds 2 contacts at Mars, Incorporated. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Food And Beverage and Animal Feed
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- Three Dog Brands, LLC Acquires Kennelmaster Foods Inc. to Expand into Dehydrated Treats Segment (September 4, 2024)
- Paw Prosper completes acquisition of Walkin' Pets to become the largest provider of pet mobility products worldwide (August 2, 2024)
- Patterson Companies, Inc. to Acquire Infusion Concepts Ltd. and Mountain Vet Supply (September 26, 2024)
- Legacy Bakehouse completes acquisition of Angelic Bakehouse to expand its core business (July 22, 2024)
- Elanco completes divestiture of aqua business to Merck Animal Health for $1.3 billion, $1.3B (July 9, 2024)
- Vetnique Labs to acquire Lintbells, the U.K. maker of YuMOVE, to support global expansion of pet health and wellness brands (July 9, 2024)
Who to call at Mars, Incorporated, and when
When Mars, Incorporated changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Mars, Incorporated raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Mars, Incorporated, from your own LinkedIn network
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Frequently asked
Who acquired Kellanova?
Kellanova was acquired by Mars, Incorporated, based in Mclean. The deal was reported on August 14, 2024. For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This common purpose unites our 140,000+ Associates. Mars, Incorporated is privately held and operates in Manufacturing.
When did Mars, Incorporated acquire Kellanova?
Mars, Incorporated's acquisition of Kellanova was reported on August 14, 2024. Mars Inc. has struck a nearly $30 billion deal to acquire Kellanova, significantly expanding its brand portfolio to include salty snacks like Pringles and Cheez-It. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Kellanova do?
Kellanova is a leader in global snacking, international cereal and noodle. The company focuses on delivering Differentiate, Drive & Deliver strategy, developing talent and advancing their purpose. It is privately held, operating in Food and Beverage, and is based in Chicago.
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