Acquiring Company
Reliance Retail Ventures
Acquired Company
Furrl
MumbaiBengaluruEnergyOil And GasE CommerceFashionRetailArtificial IntelligenceE CommerceFashionMachine LearningDescription
Reliance Retail has acquired Furrl, an AI-powered styling and fashion discovery platform. This acquisition is part of Reliance Retail's strategy to enhance its AI capabilities in consumer experiences. Furrl's technology will strengthen Reliance's services across digital and omni-channel platforms. With this move, Reliance aims to provide more personalized shopping experiences to millions of customers.
Quick answer
Reliance Retail Ventures is acquiring Furrl, announced August 5, 2026. Reliance Retail Ventures is based in Mumbai, Maharashtra, India.
- How much did Reliance Retail Ventures pay for Furrl?
- The deal value was not disclosed.
- What does Reliance Retail Ventures do?
- Reliance Retail Ventures is a subsidiary of Reliance Industries Limited.
- Where are Reliance Retail Ventures and Furrl based?
- Reliance Retail Ventures is based in Mumbai, Maharashtra, India. Furrl is based in Bengaluru, Karnataka, India.
- Who are the decision-makers at Reliance Retail Ventures?
- Fundz holds 5 contacts at Reliance Retail Ventures. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at Reliance Retail Ventures, and when
When Reliance Retail Ventures changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Reliance Retail Ventures raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Reliance Retail Ventures, from your own LinkedIn network
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Frequently asked
Who acquired Furrl?
Furrl was acquired by Reliance Retail Ventures, based in Mumbai. The deal was reported on August 5, 2026. Reliance Retail Ventures is a subsidiary of Reliance Industries Limited. It operates the retail business for Reliance and aims to expand its retail footprint. Reliance Retail Ventures is privately held and operates in Energy.
When did Reliance Retail Ventures acquire Furrl?
Reliance Retail Ventures's acquisition of Furrl was reported on August 5, 2026. Reliance Retail has acquired Furrl, an AI-powered styling and fashion discovery platform. This acquisition is part of Reliance Retail's strategy to enhance its AI capabilities in consumer experiences. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Furrl do?
Furrl is an AI-powered styling and fashion discovery platform founded in 2022. The company helps shoppers find personalized looks by transforming product catalogs into styled recommendations. It is privately held, operating in Artificial Intelligence, and is based in Bengaluru.
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