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Essity to acquire Kenvue's feminine care brands in Brazil

PRIVATEAug 19, 2026about 3 hours ago

Acquiring Company

Essity

Acquired Company

Kenvue

StockholmSummitManufacturingHealth Care

Description

Essity has agreed to acquire Kenvue’s feminine care business in Brazil, which includes the Carefree, Sempre Livre, and o.b. brands, for US$284 million. The acquisition aims to strengthen Essity's market position and growth strategy in feminine care within Brazil. The transaction is expected to close in the second quarter of 2027, pending regulatory approvals. This acquisition follows Essity's recent expansion efforts in the region.

Company Information

Company

Essity

Location

Stockholm, Stockholm County, Sweden

About

Essity is a fast-growing player in the feminine care category, with several strong regional brands such as Libresse, Bodyform, Nana, Saba, Libra, Nosotras, Knix and Modibodi offering a broad product portfolio of pads, liners, tampons, intimate soaps, intimate wipes, leakproof apparel and menstrual cups.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Kenvue?

Kenvue was acquired by Essity, based in Stockholm. The deal was reported on August 19, 2026. Essity is privately held and operates in Manufacturing.

When did Essity acquire Kenvue?

Essity's acquisition of Kenvue was reported on August 19, 2026. Essity has agreed to acquire Kenvue’s feminine care business in Brazil, which includes the Carefree, Sempre Livre, and o.b. brands, for US$284 million. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Kenvue do?

Kenvue is a consumer health spinoff of Johnson & Johnson, specializing in global corporate affairs and a portfolio of brands including Band-Aid, Listerine, Tylenol, and Neutrogena. It is publicly traded (KVUE), operating in Health Care, and is based in Summit.

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