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RE/MAX Holdings, Inc. to be Acquired by The Real Brokerage Inc.

PUBLIC · RMAXAug 20, 2026•about 4 hours ago

Acquiring Company

RE/MAX HOLDINGS

Acquired Company

The Real Brokerage

DenverNew YorkFinancial ServicesReal EstateReal Estate InvestmentLendingCommercial Real EstateReal Estate

Description

On August 20, 2026, RE/MAX Holdings, Inc. and The Real Brokerage Inc. announced a joint press release regarding the upcoming acquisition. The press release detailed the preliminary results of RE/MAX stockholders regarding the form of merger consideration related to the acquisition. It is expected to include proration of the merger consideration. The transaction aims to enhance the strategic position of both companies in the real estate market.

Company Information

Company

RE/MAX HOLDINGS

Location

Denver, Colorado, United States

About

RE/MAX Holdings, Inc. (NYSE: RMAX) is one of the world's leading franchisors in the real estate industry, franchising real estate brokerages globally under the RE/MAX® brand, and mortgage brokerages within the U.S. under the Motto® Mortgage brand. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Now with more than 140,000 agents in over 9,000 offices across more than 110 countries and territories, nobody in the world sells more real estate than RE/MAX, as measured by total residential transaction sides. Dedicated to innovation and change in the real estate industry, RE/MAX launched Motto Franchising, LLC, a ground-breaking mortgage brokerage franchisor, in 2016. Motto Mortgage has grown to over 225 offices across more than 40 states.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired The Real Brokerage?

The Real Brokerage was acquired by RE/MAX HOLDINGS, based in Denver. The deal was reported on August 20, 2026. RE/MAX Holdings, Inc. (NYSE: RMAX) is one of the world's leading franchisors in the real estate industry, franchising real estate brokerages globally under the RE/MAX® brand, and mortgage brokerages within the U.S. RE/MAX HOLDINGS is publicly traded (RMAX) and operates in Financial Services.

When did RE/MAX HOLDINGS acquire The Real Brokerage?

RE/MAX HOLDINGS's acquisition of The Real Brokerage was reported on August 20, 2026. On August 20, 2026, RE/MAX Holdings, Inc. and The Real Brokerage Inc. announced a joint press release regarding the upcoming acquisition. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does The Real Brokerage do?

The Real Brokerage Inc. (TSX: REAX) (NASDAQ: REAX) is revolutionizing the residential real estate industry by pairing best-in-class technology with the trusted guidance of the agent-led experience. It is privately held, operating in Real Estate, and is based in New York.

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