Acquiring Company
Echelon Fitness
Acquired Company
FORTË
ChattanoogaSportsFitnessSaaSDescription
Echelon Fitness has acquired FORTË, a fitness streaming platform, and is rebranding the division as 'ELEVATE by Echelon'. This acquisition enhances Echelon's capabilities in delivering personalized fitness content while expanding into commercial markets. The move solidifies Echelon's leadership in the global fitness industry, leveraging both companies' strengths.
Other recent acquisitions in Sports and Fitness
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Extraordinary Brands acquires CycleBar and Rumble Boxing (August 5, 2025)
- Zepp Health acquires Wild.AI's core assets (September 4, 2025)
- Chelsea to take control of the LA Lakers (August 8, 2025)
- WWE acquires AAA to expand operations (August 1, 2025)
- KB Sports acquires Crawley Town FC (August 1, 2025)
- SEGG Media acquires GXR World Sports for $10M, $10M (July 31, 2025)
Who to call at Echelon Fitness, and when
When Echelon Fitness changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Echelon Fitness raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Echelon Fitness, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Echelon Fitness. With Fundz connected, it knows.
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Fundz sees it the moment Echelon Fitness makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Frequently asked
Who acquired FORTË?
FORTË was acquired by Echelon Fitness, based in Chattanooga. The deal was reported on July 22, 2025. Echelon is a global fitness, wellness, and sports leader that has revolutionized at-home fitness since 2017 with a range of smart exercise equipment and an immersive membership experience. Echelon Fitness is privately held.
When did Echelon Fitness acquire FORTË?
Echelon Fitness's acquisition of FORTË was reported on July 22, 2025. Echelon Fitness has acquired FORTË, a fitness streaming platform, and is rebranding the division as 'ELEVATE by Echelon'. This acquisition enhances Echelon's capabilities in delivering personalized fitness content while expanding into commercial markets. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does FORTË do?
FORTË is a powerful B2B SaaS platform that empowers gyms, boutique studios, influencers, and sports organizations to launch and scale branded live and on-demand fitness experiences. It is privately held, operating in Sports.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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