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Level acquires BAM Strategy for customer growth

PRIVATEOct 28, 2025•8 months ago

Acquiring Company

Level

Acquired Company

BAM Strategy

PittsburghMontrealMarketingDigital MarketingSeoAdvertisingCrm

Description

Level has announced the acquisition of BAM Strategy, aiming to create a single growth partner that connects performance marketing with loyalty at scale. The combined organization will enhance services for over 150 clients across various sectors in North America. Level's expertise in AI-powered marketing will be strengthened by BAM's creative and CRM strengths.

Company Information

Company

Level

Location

Pittsburgh, Pennsylvania, United States

About

Level Agency unites two leading digital marketing agencies, Level Agency and Becker Media, into one powerhouse. With more than 125 dedicated professionals, the new Level Agency manages over $150M in digital media spend per year for a diverse range of clients across sectors such as education, e-commerce, B2B, financial services, and home services. The new entity aims to provide innovative digital marketing solutions, exceptional client service, and a nurturing work environment for its employees.

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Strategic

ML-powered predictions for Level's next move

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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