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SoundCloud acquires Nina Protocol for artist sales

PRIVATEAug 26, 2026about 5 hours ago

Acquiring Company

SoundCloud

Acquired Company

Nina Protocol

BerlinBahamasEntertainment ProvidersMusic

Description

SoundCloud has acquired Nina Protocol to enhance music sales capabilities for artists. This acquisition allows SoundCloud to integrate features that enable artists to sell directly to listeners, retaining 100% of their sales. The move aligns with SoundCloud's strategy to expand monetization options for creators. The acquisition follows SoundCloud's series of changes aimed at increasing artist revenues.

Company Information

Company

SoundCloud

Location

Berlin, Maryland, United States

About

SoundCloud is a music company powered by an ecosystem of artists, fans and curators leading what's next in music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 320 million tracks from 40 million artists, the future of music is SoundCloud. SOURCE SoundCloud

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Nina Protocol?

Nina Protocol was acquired by SoundCloud, based in Berlin. The deal was reported on August 26, 2026. SoundCloud is a music company powered by an ecosystem of artists, fans and curators leading what's next in music. SoundCloud is privately held and operates in Entertainment Providers.

When did SoundCloud acquire Nina Protocol?

SoundCloud's acquisition of Nina Protocol was reported on August 26, 2026. SoundCloud has acquired Nina Protocol to enhance music sales capabilities for artists. This acquisition allows SoundCloud to integrate features that enable artists to sell directly to listeners, retaining 100% of their sales. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Nina Protocol do?

Nina Protocol was a platform that allowed artists to sell music directly to listeners. The platform helped artists retain full revenue from their sales. It offered features for independent musicians seeking to connect directly with their audiences. It is privately held, operating in Music, and is based in Bahamas.

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