Fundz
Funding, M&A and exec moves matched to your market, from $49/mo billed annually, or $79/mo quarterly. See plans and pricing.See plans →

PSG acquires majority stake in ButtaNutt

PRIVATEAug 29, 2026about 2 hours ago

Acquiring Company

PSG Group Limited

Acquired Company

ButtaNutt

Cape TownPaarlAgriculture and FarmingFinancial ServicesFinanceFood and BeverageFood Processing

Description

PSG Group Limited has acquired a majority stake in the health food brand ButtaNutt, founded by Antoine van Heerden. This acquisition is set to provide the company with the structure and funding it needs to expand further. Van Heerden has expressed the positive impact of PSG's support in professionalizing the business. The deal marks a significant milestone in ButtaNutt's growth trajectory.

Company Information

Company

PSG Group Limited

Location

Cape Town, Western Cape, South Africa

About

PSG Group Limited is a South African investment holding company with a diverse portfolio. It tends to focus on financial services, education, and agriculture. PSG provides strategic guidance and funding to support growth in its companies. It is known for its expertise in identifying and developing high-potential businesses.

Don't miss PSG Group Limited's next move

Get an email the moment PSG Group Limited makes an acquisition, hires an exec, or expands, usually minutes after it happens.

One email per event. Unsubscribe anytime.

Predictive Intelligence
Strategic

ML-powered predictions for PSG Group Limited's next move

Learn about Strategic plan

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired ButtaNutt?

ButtaNutt was acquired by PSG Group Limited, based in Cape Town. The deal was reported on August 29, 2026. PSG Group Limited is a South African investment holding company with a diverse portfolio. It tends to focus on financial services, education, and agriculture. PSG Group Limited is privately held and operates in Agriculture and Farming.

When did PSG Group Limited acquire ButtaNutt?

PSG Group Limited's acquisition of ButtaNutt was reported on August 29, 2026. PSG Group Limited has acquired a majority stake in the health food brand ButtaNutt, founded by Antoine van Heerden. This acquisition is set to provide the company with the structure and funding it needs to expand further. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does ButtaNutt do?

ButtaNutt is a health food brand specializing in nut spreads and plant-based milk alternatives. Founded by Antoine van Heerden, it is known for its innovative products made from locally sourced ingredients. It is privately held, operating in Food and Beverage, and is based in Paarl.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick. $29 a month, billed annually, and if it does not pay for itself in a year we refund it.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.