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Willow acquires Swehl and Momtech

PRIVATEOct 28, 2026

Acquiring Company

Willow Innovations

Acquired Company

Swehl and Momtech

Mountain ViewUnited StatesHealth CareFashionHealth Care

Description

Willow Innovations announced on Tuesday that it acquired two maternal health companies, Swehl and Momtech. The acquisitions aim to bring together previously siloed aspects of maternal health, with Swehl adding educational content through Willow World and Momtech contributing feeding technology. Willow declined to share deal terms, and Swehl's co-founders will join Willow.

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Company Information

Company

Willow Innovations

Location

Mountain View, California, United States

About

Rated #1 in Customer Satisfaction among breast pumps, Willow Innovations, Inc. revolutionized the pumping experience by inventing the first fully in-bra wearable breast pump in 2017. Today, Willow is elevating the maternal experience, offering mothers an expanded product portfolio of innovative technology, feeding solutions, breast care, and a gateway to broader maternal care and wellness.

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Frequently asked

Who acquired Swehl and Momtech?

Swehl and Momtech was acquired by Willow Innovations, based in Mountain View. The deal was reported on October 28, 2026. Rated #1 in Customer Satisfaction among breast pumps, Willow Innovations, Inc. revolutionized the pumping experience by inventing the first fully in-bra wearable breast pump in 2017. Willow Innovations is privately held and operates in Health Care.

When did Willow Innovations acquire Swehl and Momtech?

Willow Innovations's acquisition of Swehl and Momtech was reported on October 28, 2026. Willow Innovations announced on Tuesday that it acquired two maternal health companies, Swehl and Momtech. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Swehl and Momtech do?

Swehl is a maternal wellness and breastfeeding platform. Momtech is the company behind mõmi's patented feeding technology, designed to mimic breastfeeding mechanics and help babies transition between breast and bottle. It is privately held, operating in Health Care, and is based in United States.

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