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Adobe to acquire Semrush for $1.9 billion

PUBLIC · ADBENov 19, 2025

Acquiring Company

Adobe

Acquired Company

Semrush

San JoseBostonSoftwareFintechSoftwareAdvertisingMedia And EntertainmentSales And MarketingE Commerceinformation technology & servicesSaaS

Description

Adobe has announced its acquisition of Semrush in an all-cash transaction valued at approximately $1.9 billion. The transaction is expected to close in the first half of 2026, pending regulatory approvals. This acquisition aims to enhance Adobe's offerings in brand visibility through Semrush's robust SEO solutions.

Quick answer

Adobe is acquiring Semrush for $1.9 billion, announced November 19, 2025. Adobe is based in San Jose, California, United States.

How much did Adobe pay for Semrush?
The reported deal value is $1.9 billion.
What does Adobe do?
Adobe is changing the world through digital experiences.
Where are Adobe and Semrush based?
Adobe is based in San Jose, California, United States. Semrush is based in Boston, Massachusetts, United States.
Who are the decision-makers at Adobe?
Fundz holds 5 contacts at Adobe. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Adobe

Location

345 Park Ave

San Jose, California, United States

About

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2021 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Frequently asked

Who acquired Semrush?

Semrush was acquired by Adobe, based in San Jose. The deal was reported on November 19, 2025. Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2021 Adobe. All rights reserved. Adobe is publicly traded (ADBE) and operates in Software.

When did Adobe acquire Semrush?

Adobe's acquisition of Semrush was reported on November 19, 2025. Adobe has announced its acquisition of Semrush in an all-cash transaction valued at approximately $1.9 billion. The transaction is expected to close in the first half of 2026, pending regulatory approvals. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Semrush do?

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. It is privately held, operating in Software, and is based in Boston.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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