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Snapchat acquires Saturn to enhance social planning

Jun 21, 2025•6 months ago

Acquiring Company

Snapchat

Acquired Company

Saturn

Santa MonicaLondonSoftwareArtificial IntelligenceFinance

Description

Snapchat has officially acquired Saturn, a popular social calendar app that has gained traction among students in the United States. This acquisition signals Snapchat's intent to expand into social planning, integrating Saturn’s functionalities to enhance its core features. Users of Saturn can expect the app to remain operational while benefiting from Snapchat's ecosystem.

Company Information

Company

Snapchat

Location

Santa Monica, California, United States

About

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed