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ScanmarQED acquires MMM Labs for marketing innovation

PRIVATEJan 22, 2026

Acquiring Company

ScanmarQED

Acquired Company

MMM Labs

HoutenIrvineAdvertisingHealth CareAnalyticsMarketingSoftwareAdvertisingMarketing

Description

ScanmarQED has acquired MMM Labs to enhance its Marketing Mix Modeling capabilities. The acquisition will provide access to multiple advanced MMM engines through a single streamlined interface. This partnership aims to redefine marketing measurement by combining enterprise-grade solutions with open-source innovation.

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Company Information

Company

ScanmarQED

Location

Houten, Utrecht, Netherlands

About

ScanmarQED is a leading provider of marketing insights and analytics solutions, helping companies measure sales and marketing effectiveness. Our software enables better budget allocation, more accurate demand forecasting, and improved decision-making for future marketing plans. Headquartered in the Netherlands, with offices in London, Prague and Chicago, ScanmarQED serves a global client base across industries including Retail, Healthcare, Food & Beverages, Technology, Media and Market Research.

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Frequently asked

Who acquired MMM Labs?

MMM Labs was acquired by ScanmarQED, based in Houten. The deal was reported on January 22, 2026. ScanmarQED is a leading provider of marketing insights and analytics solutions, helping companies measure sales and marketing effectiveness. ScanmarQED is privately held and operates in Advertising.

When did ScanmarQED acquire MMM Labs?

ScanmarQED's acquisition of MMM Labs was reported on January 22, 2026. ScanmarQED has acquired MMM Labs to enhance its Marketing Mix Modeling capabilities. The acquisition will provide access to multiple advanced MMM engines through a single streamlined interface. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does MMM Labs do?

MMM Labs is the future of marketing measurement and optimization. We offer a suite of innovative products designed to empower agencies, marketing professionals and data scientists with state-of-the-art tools for marketing mix modeling. It is privately held, operating in Software, and is based in Irvine.

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