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MarcyPen to acquire LVMH's stake in Fenty Beauty

PRIVATEOct 01, 2026

Acquiring Company

MarcyPen Capital Partners

Acquired Company

Fenty Beauty

E CommerceFashionBeautyLifestyleCosmetics

Description

MarcyPen Capital Partners is nearing a deal to acquire LVMH's 50% stake in Fenty Beauty, co-founded by Rihanna. This acquisition would establish MarcyPen as a partner in the beauty brand, which significantly contributed to Rihanna's billionaire status. The transaction is expected to be finalized in the coming weeks. LVMH is currently reviewing its beauty portfolio as part of the deal.

Company Information

Company

MarcyPen Capital Partners

About

MarcyPen Capital Partners is a private equity firm formed in September 2024 from the merger of Jay-Z’s Marcy Venture Partners and Pendulum Holdings’ investment arm Pendulum Opportunities. The firm manages over $900 million in assets and focuses on consumer-facing businesses, including entertainment and beauty brands.

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Frequently asked

Who acquired Fenty Beauty?

Fenty Beauty was acquired by MarcyPen Capital Partners. The deal was reported on October 1, 2026. MarcyPen Capital Partners is a private equity firm formed in September 2024 from the merger of Jay-Z’s Marcy Venture Partners and Pendulum Holdings’ investment arm Pendulum Opportunities. MarcyPen Capital Partners is privately held.

When did MarcyPen Capital Partners acquire Fenty Beauty?

MarcyPen Capital Partners's acquisition of Fenty Beauty was reported on October 1, 2026. MarcyPen Capital Partners is nearing a deal to acquire LVMH's 50% stake in Fenty Beauty, co-founded by Rihanna. This acquisition would establish MarcyPen as a partner in the beauty brand, which significantly contributed to Rihanna's billionaire status. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Fenty Beauty do?

Fenty Beauty is a cosmetics brand founded by the music icon Rihanna. Launched in 2017, it focuses on inclusivity and offers a wide range of beauty products. It is privately held, operating in E Commerce.

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