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Holley Performance Brands acquires HRX for racing expansion

PUBLIC · HLLYMay 26, 2026

Acquiring Company

Holley

Acquired Company

HRX

NashvilleRomeManufacturingFashionAutomotiveManufacturingFashion

Description

Holley Performance Brands acquired HRX in March 2026 to expand its racewear capabilities. This strategic acquisition aims to strengthen Holley's position in European and international motorsports markets. The recent victory of HRX driver Felix Rosenqvist at the Indianapolis 500 highlights the value of this acquisition.

Quick answer

Holley is acquiring HRX, announced May 26, 2026. Holley is based in Nashville, Tennessee, United States.

How much did Holley pay for HRX?
The deal value was not disclosed.
What does Holley do?
Holley Inc. is a leading designer, marketer, and manufacturer of high-performance products for car and truck enthusiasts.
Where are Holley and HRX based?
Holley is based in Nashville, Tennessee, United States. HRX is based in Rome, Lazio, Italy.
Who are the decision-makers at Holley?
Fundz holds 2 contacts at Holley. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Holley

Location

Nashville, Tennessee, United States

About

Holley Inc. is a leading designer, marketer, and manufacturer of high-performance products for car and truck enthusiasts. The company offers a leading portfolio of iconic brands that deliver innovation and inspiration to a large and diverse community of millions of avid automotive enthusiasts who are passionate about the performance and personalization of their classic and modern cars.

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Frequently asked

Who acquired HRX?

HRX was acquired by Holley, based in Nashville. The deal was reported on May 26, 2026. Holley Inc. is a leading designer, marketer, and manufacturer of high-performance products for car and truck enthusiasts. Holley is publicly traded (HLLY) and operates in Manufacturing.

When did Holley acquire HRX?

Holley's acquisition of HRX was reported on May 26, 2026. Holley Performance Brands acquired HRX in March 2026 to expand its racewear capabilities. This strategic acquisition aims to strengthen Holley's position in European and international motorsports markets. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does HRX do?

HRX delivers premium racing apparel and safety gear designed for drivers who expect performance, protection, and modern style. The brand supports racers with gear made for confidence in and around the cockpit. It is privately held, operating in Manufacturing, and is based in Rome.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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