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UFO Rodeo acquires Wrestler to boost production

May 22, 2025•2 months ago

Acquiring Company

UFO Rodeo

Acquired Company

Wrestler

AucklandWellingtonMedia And EntertainmentEventsAdvertising

Description

UFO Rodeo has acquired Wellington's leading production company Wrestler as part of its national expansion strategy. This acquisition enhances UFO Rodeo's creative capabilities by integrating Wrestler's high-quality production expertise. The merger promotes a shared commitment to storytelling and cultural impact. CEO Leon Kirkbeck expressed excitement about joining forces with Wrestler.

Company Information

Company

UFO Rodeo

Location

Auckland, Auckland, New Zealand

About

UFO Rodeo is an independent creative collective known for its culturally resonant brand work in New Zealand. It operates multiple businesses across different sectors, including advertising and live events. The collective emphasizes storytelling and creative strategy.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed