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ATG acquires Lowe Alpine brand assets

PRIVATEOct 01, 2026

Acquiring Company

ATG Brands & Data Limited

Acquired Company

Lowe Alpine

Madhya PradeshUtahAdvertisingFashionRetailMarketingBrand MarketingFashion

Description

Equip Outdoor Technologies Ltd. has agreed to sell the Lowe Alpine brand intellectual property to ATG Brands & Data Limited. This strategic move allows Equip to focus on the global growth of its Rab brand while giving Lowe Alpine new ownership opportunities. The transaction will give ATG exclusive rights to the Lowe Alpine trademark and associated assets. The sale is expected to close soon, marking a significant shift in ownership for the historic brand.

Company Information

Company

ATG Brands & Data Limited

Location

Madhya Pradesh, India

About

ATG Brands & Data Limited specializes in brand management and development. The company aims to honor the heritage of brands it acquires. They focus on innovation and investment in brand growth. ATG is dedicated to maintaining the value and identity of acquired brands.

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Frequently asked

Who acquired Lowe Alpine?

Lowe Alpine was acquired by ATG Brands & Data Limited, based in Madhya Pradesh. The deal was reported on October 1, 2026. ATG Brands & Data Limited specializes in brand management and development. The company aims to honor the heritage of brands it acquires. They focus on innovation and investment in brand growth. ATG Brands & Data Limited is privately held and operates in Advertising.

When did ATG Brands & Data Limited acquire Lowe Alpine?

ATG Brands & Data Limited's acquisition of Lowe Alpine was reported on October 1, 2026. Equip Outdoor Technologies Ltd. has agreed to sell the Lowe Alpine brand intellectual property to ATG Brands & Data Limited. This strategic move allows Equip to focus on the global growth of its Rab brand while giving Lowe Alpine new ownership opportunities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Lowe Alpine do?

Lowe Alpine is renowned for its technical mountaineering and trekking packs. The brand is recognized for innovations that influenced modern internal frame backpacks. Established with a rich heritage, it has a loyal customer base. It is privately held, operating in Fashion, and is based in Utah.

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