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Safilo acquires SPY+ and Serengeti brands

Jul 08, 2026

Acquiring Company

Safilo Group S.p.A

Acquired Company

SPY+

PaduaManufacturingFashionRetailE CommerceFashionRetailLifestyle

Description

Safilo Group has completed the acquisition of SPY+ and Serengeti from Bollé Brands for USD 24.6 million. This acquisition will enhance Safilo's portfolio in sport and premium eyewear segments, following a Share and Asset Purchase Agreement. The deal is expected to unlock synergies and drive growth through improved operating efficiencies. Both brands generated approximately USD 39 million in sales in 2025.

Quick answer

Safilo Group S.p.A is acquiring SPY+, announced July 8, 2026. Safilo Group S.p.A is based in Padua, Veneto, Italy.

How much did Safilo Group S.p.A pay for SPY+?
The deal value was not disclosed.
What does Safilo Group S.p.A do?
Safilo Group S.p.A. is a leading Italian eyewear company specializing in the design, production, and distribution of eyewear and optical products.
Where are Safilo Group S.p.A and SPY+ based?
Safilo Group S.p.A is based in Padua, Veneto, Italy.
Who are the decision-makers at Safilo Group S.p.A?
Fundz holds 5 contacts at Safilo Group S.p.A. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Safilo Group S.p.A

Location

Padua, Veneto, Italy

About

Safilo Group S.p.A. is a leading Italian eyewear company specializing in the design, production, and distribution of eyewear and optical products. The company operates several key eyewear brands, including Carrera and Smith. It has a strong commitment to operational efficiency and profitability. Safilo serves various global markets, ensuring a broad reach in the eyewear industry.

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Frequently asked

Who acquired SPY+?

SPY+ was acquired by Safilo Group S.p.A, based in Padua. The deal was reported on July 8, 2026. Safilo Group S.p.A. is a leading Italian eyewear company specializing in the design, production, and distribution of eyewear and optical products. Safilo Group S.p.A is privately held and operates in Manufacturing.

When did Safilo Group S.p.A acquire SPY+?

Safilo Group S.p.A's acquisition of SPY+ was reported on July 8, 2026. Safilo Group has completed the acquisition of SPY+ and Serengeti from Bollé Brands for USD 24.6 million. This acquisition will enhance Safilo's portfolio in sport and premium eyewear segments, following a Share and Asset Purchase Agreement. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does SPY+ do?

SPY+ is a well-established US brand recognized for its sport and outdoor eyewear. Serengeti is known for its premium eyewear and advanced lens technology. Together, these brands enhance Safilo's offering in high-quality, performance-driven eyewear. It is privately held, operating in E Commerce.

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