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Wingify unites AB Tasty and VWO for optimization

PRIVATESep 17, 2026about 4 hours ago

Acquiring Company

Wingify

Acquired Company

VWO

IndiaMumbaiSoftwareSaasEnterprise SoftwareAnalyticsAnalytics

Description

Wingify has announced the merger of VWO and AB Tasty, unveiling a unified brand and platform called the Agentic Experience Optimization Platform. The new platform aims to optimize digital experiences by leveraging AI to understand and act on customer interactions in real-time. Together, the companies boast over 4,000 customers and more than $100 million in revenue across multiple regions. This merger represents a significant step towards providing integrated marketing solutions.

Company Information

Company

Wingify

Location

India

About

Wingify is an Indian SaaS company that provides digital experience optimization tools, including its popular VWO (Visual Website Optimizer) platform. Founded in 2010, it focuses on helping businesses enhance customer experiences through A/B testing and behavior analytics. The company has established itself as a key player in the global SaaS ecosystem, catering to enterprise clients across various continents.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired VWO?

VWO was acquired by Wingify, based in India. The deal was reported on September 17, 2026. Wingify is an Indian SaaS company that provides digital experience optimization tools, including its popular VWO (Visual Website Optimizer) platform. Wingify is privately held and operates in Software.

When did Wingify acquire VWO?

Wingify's acquisition of VWO was reported on September 17, 2026. Wingify has announced the merger of VWO and AB Tasty, unveiling a unified brand and platform called the Agentic Experience Optimization Platform. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does VWO do?

VWO is an experimentation and experience optimization platform that offers cutting-edge capabilities in A/B testing, user behavior analytics, personalization, and conversion rate optimization. It is privately held, operating in Analytics, and is based in Mumbai.

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