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Unilever acquires Wild personal care brand

PUBLIC · ULApr 02, 2025

Acquiring Company

Unilever

Acquired Company

Wild

United KingdomOuakaManufacturingFood and BeverageConsumer GoodsRetailLogisticsFood and BeverageConsumer GoodsFashionRetailBeautyCosmetics

Description

Unilever has officially acquired the personal care brand Wild, known for its innovative, eco-friendly products. This strategic move aims to enhance Unilever's portfolio of personal care brands. Wild, launched in the UK in 2020, has rapidly grown by focusing on sustainability and consumer engagement. The financial terms of the acquisition have not been disclosed.

Quick answer

Unilever is acquiring Wild, announced April 1, 2025. Unilever is based in United Kingdom.

How much did Unilever pay for Wild?
The deal value was not disclosed.
What does Unilever do?
At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.
Where are Unilever and Wild based?
Unilever is based in United Kingdom. Wild is based in Ouaka, Central African Republic.
Who are the decision-makers at Unilever?
Fundz holds 5 contacts at Unilever. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Food and Beverage and Consumer Goods

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

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Company Information

Company

Unilever

Location

United Kingdom

About

At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

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Frequently asked

Who acquired Wild?

Wild was acquired by Unilever, based in United Kingdom. The deal was reported on April 2, 2025. At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Unilever is publicly traded (UL) and operates in Manufacturing.

When did Unilever acquire Wild?

Unilever's acquisition of Wild was reported on April 2, 2025. Unilever has officially acquired the personal care brand Wild, known for its innovative, eco-friendly products. This strategic move aims to enhance Unilever's portfolio of personal care brands. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Wild do?

Wild is a personal care brand launched in the UK in 2020. It focuses on providing natural and refillable products, including deodorants, lip balms, and body washes. The brand is known for its environmentally friendly packaging and plant-based ingredients. It is privately held, operating in Food and Beverage, and is based in Ouaka.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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