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Unilever acquires Wild personal care brand

Apr 02, 2025•9 months ago

Acquiring Company

Unilever plc

Acquired Company

Wild

LondonOuakaManufacturingCosmeticsBeautyConsumer GoodsFood and BeverageRetailFashion

Description

Unilever has officially acquired the personal care brand Wild, known for its innovative, eco-friendly products. This strategic move aims to enhance Unilever's portfolio of personal care brands. Wild, launched in the UK in 2020, has rapidly grown by focusing on sustainability and consumer engagement. The financial terms of the acquisition have not been disclosed.

Company Information

Company

Unilever plc

Location

London, England, United Kingdom

About

Unilever is a multinational consumer goods company. It specializes in products such as food and beverages, cleaning agents, beauty and personal care, and health. The company owns many well-known brands, including Dove and Ben & Jerry's. With a market cap over £130 billion, it is a significant player in the consumer goods sector.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed