Acquiring Company
Hays Travel
Acquired Company
Victoria Travel Group
SunderlandWalesLeisureTravelTourismTravel AgencyLeisureTravelTourismTravel AgencyDescription
Hays Travel has acquired Victoria Travel Group, strengthening its position in the online cruise retail market. This acquisition includes the Seascanner brand and Victoria's German division. The move aligns with Hays Travel's growth strategy and comes as its seventh acquisition since 2019. Existing leadership from Victoria will continue to manage the business under the Hays Travel banner.
Quick answer
Hays Travel is acquiring Victoria Travel Group, announced July 29, 2025. Hays Travel is based in Sunderland, England, United Kingdom.
- How much did Hays Travel pay for Victoria Travel Group?
- The deal value was not disclosed.
- What does Hays Travel do?
- Hays Travel is a holiday company based in Sunderland.
- Where are Hays Travel and Victoria Travel Group based?
- Hays Travel is based in Sunderland, England, United Kingdom. Victoria Travel Group is based in Wales, United Kingdom.
- Who are the decision-makers at Hays Travel?
- Fundz holds 2 contacts at Hays Travel. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Leisure and Travel
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Wexas acquires wildlife tour operator 2by2 Holidays (July 2, 2025)
- Amex GBT completes acquisition of CWT (September 2, 2025)
- American Expres GBTG acquires CWT Holdings for $540M, $540M (July 29, 2025)
- Amex GBT acquires CWT for $540 million, $540M (July 29, 2025)
- MMGY Global acquires Think Strawberries for growth (July 2, 2025)
- ATG Travel Worldwide acquires CWT's Germany operations (September 5, 2025)
Who to call at Hays Travel, and when
When Hays Travel changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Hays Travel raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Hays Travel, from your own LinkedIn network
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Frequently asked
Who acquired Victoria Travel Group?
Victoria Travel Group was acquired by Hays Travel, based in Sunderland. The deal was reported on July 29, 2025. Hays Travel is a holiday company based in Sunderland. It specializes in providing a range of travel services including land, cruise, and touring holidays. Hays Travel is privately held and operates in Leisure.
When did Hays Travel acquire Victoria Travel Group?
Hays Travel's acquisition of Victoria Travel Group was reported on July 29, 2025. Hays Travel has acquired Victoria Travel Group, strengthening its position in the online cruise retail market. This acquisition includes the Seascanner brand and Victoria's German division. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Victoria Travel Group do?
Victoria Travel Group is a travel agency group known for its focus on online cruise retailing. It operates several brands, including Cruise.co.uk and Seascanner, catering to cruise customers. It is privately held, operating in Leisure, and is based in Wales.
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