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Mattel acquires Mattel163 to boost game strategy

RECENTLY ACQUIREDAug 13, 2026•1 day ago

Acquiring Company

Mattel

Acquired Company

Mattel163

El Segundo

North BrabantManufacturingGamingGamingVideo Games

Description

Mattel has completed the acquisition of 100% of Mattel163, enhancing its gaming division. This strategic move follows the launch of Mattel Game Studios, which will focus on developing games based on the company's intellectual properties. The acquisition allows Mattel to consolidate its efforts in game development and expand its reach in the gaming market.

Company Information

Company

Mattel

Location

El Segundo, California, United States

About

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. Founded in 1945, we operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

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Integration timeline

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Frequently asked

Who acquired Mattel163?

Mattel163 was acquired by Mattel, based in El Segundo. The deal was reported on August 13, 2026. Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. Mattel is privately held and operates in Manufacturing.

When did Mattel acquire Mattel163?

Mattel's acquisition of Mattel163 was reported on August 13, 2026. Mattel has completed the acquisition of 100% of Mattel163, enhancing its gaming division. This strategic move follows the launch of Mattel Game Studios, which will focus on developing games based on the company's intellectual properties. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Mattel163 do?

Mattel163 is a mobile games studio that develops digital games based on Mattel's iconic brands. Since its inception in 2018, it has released several popular games with significant user engagement. It is privately held, operating in Gaming, and is based in North Brabant.