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Senior Market Sales® completes acquisition of Seniors Advisory Services, Louisiana's Largest Senior Insurance Brokerage

Mar 06, 2024•almost 2 years ago

Acquiring Company

Senior Market Sales® (SMS)

Acquired Company

Seniors Advisory Services

OmahaBaton RougeHealth CareInsuranceInsuranceEmployee Benefits

Description

Senior Market Sales® (SMS) has expanded its distribution in the southern United States through the acquisition of Seniors Advisory Services (SAS), Louisiana's largest senior insurance brokerage agency. With this acquisition, SMS intends to leverage its technology, products, and expertise to grow regionally and expand its reach in the South, particularly in nearby states such as Mississippi, Arkansas, Texas, and Oklahoma.

Company Information

Company

Senior Market Sales® (SMS)

Location

Omaha, Nebraska, United States

About

Senior Market Sales® (SMS) is a premier insurance marketing organization representing top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, individual health, and travel insurance carriers in all 50 states. With over 71,000 independent insurance agents relying on SMS for proprietary technology, competitive insurance products, and expert training, SMS helps them leverage their time and put their business in a position of distinction.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed