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The Simply Good Foods Company acquires OWYN for $280M

PRIVATEAug 15, 2026about 14 hours ago

Acquiring Company

The Simply Good Foods Company

Acquired Company

OWYN

New YorkFood and BeverageFood ProcessingNutritionFood And Beverage

Description

The Simply Good Foods Company announced the acquisition of OWYN for $280 million in an all-cash transaction. This acquisition aimed to diversify their portfolio and enhance their presence in the ready-to-drink shake segment. However, the integration faced significant challenges, leading to a class action suit filed by investors claiming misrepresentation of the successful integration.

Company Information

Company

The Simply Good Foods Company

About

The Simply Good Foods Company, listed on Nasdaq as SMPL, is a developer, marketer, and seller of branded nutritional foods and snacking products. The company announced the acquisition of Only What You Need (OWYN), a leading plant-based ready-to-drink protein shake brand, as part of its strategy to expand its portfolio and strengthen its presence in the fast-growing RTD shake segment.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired OWYN?

OWYN was acquired by The Simply Good Foods Company. The deal was reported on August 15, 2026. The Simply Good Foods Company, listed on Nasdaq as SMPL, is a developer, marketer, and seller of branded nutritional foods and snacking products. The Simply Good Foods Company is privately held and operates in Food and Beverage.

When did The Simply Good Foods Company acquire OWYN?

The Simply Good Foods Company's acquisition of OWYN was reported on August 15, 2026. The Simply Good Foods Company announced the acquisition of OWYN for $280 million in an all-cash transaction. This acquisition aimed to diversify their portfolio and enhance their presence in the ready-to-drink shake segment. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does OWYN do?

OWYN is a plant based health and nutrition company that is true to its name, Only What You Need. Our mission is to provide full transparency into our ingredients and ensure the cleanest formulations that never compromise on taste. It is privately held, operating in Food And Beverage, and is based in New York.

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