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The Farmer's Dog acquires Woof to enhance pet care
PRIVATESep 18, 2026•about 2 hours ago
Acquiring Company
The Farmer’s Dog
Acquired Company
Woof
DenverFood and BeverageAnimal FeedPetAnimal FeedPetVeterinary
Description
The Farmer's Dog has completed its acquisition of Woof, marking its first major acquisition. This move aims to expand The Farmer's Dog's commitment to enhancing dog health through better nutrition and wellness products. Woof will continue to operate independently while leveraging The Farmer's Dog's resources for growth.
Company Information
Company
The Farmer’s Dog
About
The Farmer’s Dog is a pet food company dedicated to providing healthier and more nutritious meal options for dogs. Founded on the belief that real food can significantly improve pets' lives, the company aims to disrupt the traditional pet food industry. They emphasize the importance of quality ingredients and nutritional value in pet meals.
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70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed
Frequently asked
Who acquired Woof?
Woof was acquired by The Farmer’s Dog. The deal was reported on September 18, 2026. The Farmer’s Dog is a pet food company dedicated to providing healthier and more nutritious meal options for dogs. The Farmer’s Dog is privately held and operates in Food and Beverage.
When did The Farmer’s Dog acquire Woof?
The Farmer’s Dog's acquisition of Woof was reported on September 18, 2026. The Farmer's Dog has completed its acquisition of Woof, marking its first major acquisition. This move aims to expand The Farmer's Dog's commitment to enhancing dog health through better nutrition and wellness products. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Woof do?
Woof is the award-winning pet brand redefining dog care by merging long-lasting play and functional wellness for dogs. It is privately held, operating in Animal Feed, and is based in Denver.
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