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The Farmer's Dog acquires Woof to enhance pet care

PRIVATESep 18, 2026about 2 hours ago

Acquiring Company

The Farmer’s Dog

Acquired Company

Woof

DenverFood and BeverageAnimal FeedPetAnimal FeedPetVeterinary

Description

The Farmer's Dog has completed its acquisition of Woof, marking its first major acquisition. This move aims to expand The Farmer's Dog's commitment to enhancing dog health through better nutrition and wellness products. Woof will continue to operate independently while leveraging The Farmer's Dog's resources for growth.

Company Information

Company

The Farmer’s Dog

About

The Farmer’s Dog is a pet food company dedicated to providing healthier and more nutritious meal options for dogs. Founded on the belief that real food can significantly improve pets' lives, the company aims to disrupt the traditional pet food industry. They emphasize the importance of quality ingredients and nutritional value in pet meals.

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Predictive Intelligence
Strategic

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Woof?

Woof was acquired by The Farmer’s Dog. The deal was reported on September 18, 2026. The Farmer’s Dog is a pet food company dedicated to providing healthier and more nutritious meal options for dogs. The Farmer’s Dog is privately held and operates in Food and Beverage.

When did The Farmer’s Dog acquire Woof?

The Farmer’s Dog's acquisition of Woof was reported on September 18, 2026. The Farmer's Dog has completed its acquisition of Woof, marking its first major acquisition. This move aims to expand The Farmer's Dog's commitment to enhancing dog health through better nutrition and wellness products. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Woof do?

Woof is the award-winning pet brand redefining dog care by merging long-lasting play and functional wellness for dogs. It is privately held, operating in Animal Feed, and is based in Denver.

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