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Ferrero Group acquires Purely Elizabeth brand
PRIVATEAug 24, 2026•about 3 hours ago
Acquiring Company
Ferrero Group
Acquired Company
Purely Elizabeth
PiedmontBoulderManufacturingFood and BeverageRetailOther
Description
Ferrero Group has signed an agreement to acquire Purely Elizabeth, a modern wellness brand. This acquisition aims to strengthen Ferrero's presence in the better-for-you food segment. Purely Elizabeth will continue to operate independently within the Ferrero Group. The deal, valued at $850 million, is expected to close in the coming months.
Company Information
Company
Ferrero Group
Location
Piedmont, Italy
About
Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. The Ferrero Group brings joy to people around the world with much-loved treats including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. Ferrero Group is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. More than 38,000 employees are committed to helping people celebrate life's special moments with high-quality products. Commitment to the planet and communities in which we operate are at the heart of Ferrero Group's family culture. For more information visit Ferrero.com
Photo - https://mma.prnewswire.com/media/1963491/Wells_Enterprises.jpg
SOURCE Ferrero Group; Wells Enterprises
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Frequently asked
Who acquired Purely Elizabeth?
Purely Elizabeth was acquired by Ferrero Group, based in Piedmont. The deal was reported on August 24, 2026. Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. The Ferrero Group brings joy to people around the world with much-loved treats including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. Ferrero Group is privately held and operates in Manufacturing.
When did Ferrero Group acquire Purely Elizabeth?
Ferrero Group's acquisition of Purely Elizabeth was reported on August 24, 2026. Ferrero Group has signed an agreement to acquire Purely Elizabeth, a modern wellness brand. This acquisition aims to strengthen Ferrero's presence in the better-for-you food segment. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Purely Elizabeth do?
Since 2009, Purely Elizabeth has been a leader in the natural foods category with its nutritious, non-GMO and organic ancient grain products. It is privately held, operating in Other, and is based in Boulder.
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Piedmont
BoulderManufacturingFood and BeverageRetailOther