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The Simply Good Foods Company completes acquisition of Only What You Need (OWYN) to enhance its product portfolio

Jun 13, 2024over 1 year ago

Acquiring Company

The Simply Good Foods Company

Acquired Company

OWYN

DenverNew YorkNutritionFood ProcessingFood and BeverageFood And Beverage

Description

The Simply Good Foods Company (Nasdaq: SMPL) has successfully completed the acquisition of Only What You Need (OWYN), the fastest growing plant-based ready-to-drink protein shake brand. This acquisition enhances Simply Good Foods’ portfolio and strengthens its position within the RTD protein shake portion of the nutritious snacking category.

Company Information

Company

The Simply Good Foods Company

Location

Denver, Colorado, United States

About

The Simply Good Foods Company, listed on Nasdaq as SMPL, is a developer, marketer, and seller of branded nutritional foods and snacking products. The company announced the acquisition of Only What You Need (OWYN), a leading plant-based ready-to-drink protein shake brand, as part of its strategy to expand its portfolio and strengthen its presence in the fast-growing RTD shake segment.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed