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G2 acquires Gartner's Digital Markets division

PRIVATEFeb 20, 2026•4 months ago

Acquiring Company

G2

Acquired Company

Gartner

StamfordAnalyticsInformation Services

Description

G2 has successfully acquired Gartner's Digital Markets division, which includes key brands such as Capterra, Software Advice, and GetApp. The sale was finalized on February 5, 2026, with a recorded consideration of $110 million noted in Gartner's recent 10-K filing. This divestiture allows Gartner to streamline its operations while G2 expands its software review offerings.

Company Information

Company

G2

About

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Strategic

ML-powered predictions for G2's next move

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.