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Nykaa fully acquires Earth Rhythm for $6.67M

PRIVATESep 09, 2026about 3 hours ago

Acquiring Company

FSN E-Commerce Ventures

Acquired Company

Earth Rhythm

MumbaiE CommerceFashionRetailBeautyLifestyleE CommerceFashionRetailBeautyLifestyleCosmetics

Description

FSN E-Commerce Ventures, the parent company of Nykaa, has completed the acquisition of an additional 24.2% stake in the clean beauty brand Earth Rhythm, raising its ownership to 100%. This move is part of Nykaa's broader strategy to expand its product offerings in the beauty sector. The total investment in Earth Rhythm over four years amounts to approximately 67.84 million RMB. Nykaa continues to strengthen its brand matrix through strategic acquisitions in the booming Indian beauty market.

Company Information

Company

FSN E-Commerce Ventures

Location

Mumbai, Maharashtra, India

About

At Nykaa, we share one vision- to bring inspiration and joy to people everywhere, every day. Born out of a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digitally native, consumer-tech company. Falguni Nayar’s entrepreneurial leap with Nykaa, tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Over the years Nykaa has steadily captured hearts and carts, ushering visits to both our online and 150+ offline destinations and building loyal communities through engaging and educational content. We also expanded our offerings by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore.

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Frequently asked

Who acquired Earth Rhythm?

Earth Rhythm was acquired by FSN E-Commerce Ventures, based in Mumbai. The deal was reported on September 9, 2026. At Nykaa, we share one vision- to bring inspiration and joy to people everywhere, every day. FSN E-Commerce Ventures is privately held and operates in E Commerce.

When did FSN E-Commerce Ventures acquire Earth Rhythm?

FSN E-Commerce Ventures's acquisition of Earth Rhythm was reported on September 9, 2026. FSN E-Commerce Ventures, the parent company of Nykaa, has completed the acquisition of an additional 24.2% stake in the clean beauty brand Earth Rhythm, raising its ownership to 100%. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Earth Rhythm do?

Earth Rhythm is a brand focused on natural and sustainable beauty products. They offer a wide range of items, including skincare and haircare, crafted with organic ingredients. It is privately held, operating in E Commerce.

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