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Starman Holding acquires GoPro for $285 million

PRIVATESep 01, 20261 day ago

Acquiring Company

Starman Holding

Acquired Company

GoPro

KnoxvilleSan MateoManufacturingSoftwareHealth CareArtificial IntelligenceComputers and Electronics Manufacturing

Description

Starman Holding has acquired GoPro for $285 million in cash, marking a significant transformation for the company. The acquisition is characterized as a merger, with GoPro planning to pivot towards defense and aerospace markets. Starman's CEO emphasizes the combination of their technology with GoPro's expertise to enhance national security solutions. The deal is expected to close by the end of the year.

Company Information

Company

Starman Holding

Location

Knoxville, Tennessee, United States

About

Starman Holding is a diversified company with interests in various industries, including consumer technology. It owns several well-known brands, such as Incipio and Griffin. Starman aims to innovate through acquisitions and partnerships. The firm is engaged in manufacturing and defense sectors.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired GoPro?

GoPro was acquired by Starman Holding, based in Knoxville. The deal was reported on September 1, 2026. Starman Holding is a diversified company with interests in various industries, including consumer technology. It owns several well-known brands, such as Incipio and Griffin. Starman Holding is privately held and operates in Manufacturing.

When did Starman Holding acquire GoPro?

Starman Holding's acquisition of GoPro was reported on September 1, 2026. Starman Holding has acquired GoPro for $285 million in cash, marking a significant transformation for the company. The acquisition is characterized as a merger, with GoPro planning to pivot towards defense and aerospace markets. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does GoPro do?

In a post-pandemic world, workers are demanding remote flexibility, more time off, and generous health benefits. It is publicly traded (GPRO), operating in Software, and is based in San Mateo.

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