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Native Touch acquires The Rounds for growth

PRIVATEAug 12, 2026about 2 hours ago

Acquiring Company

Native Touch

Acquired Company

The Rounds

TorontoNew YorkAdvertisingMarketingArtificial Intelligence

Description

Native Touch has acquired The Rounds, a medical networking app based in Halifax. The acquisition aims to leverage synergies between Native Touch's advertising capabilities and The Rounds’ extensive healthcare network. The Rounds will retain its brand and continue to operate from Halifax while expanding its team. CEO Tim Rice emphasized the strategic fit for future growth opportunities.

Company Information

Company

Native Touch

Location

Toronto, Ontario, Canada

About

Native Touch is an independent digital media advertising company specializing in innovative marketing solutions. They focus on maximizing brand impact through digital advertising and audience engagement strategies. The company supports various media channels, reflecting the evolving landscape of content consumption. Native Touch emphasizes a commitment to growth within the fast-paced digital advertising sector.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired The Rounds?

The Rounds was acquired by Native Touch, based in Toronto. The deal was reported on August 12, 2026. Native Touch is an independent digital media advertising company specializing in innovative marketing solutions. They focus on maximizing brand impact through digital advertising and audience engagement strategies. Native Touch is privately held and operates in Advertising.

When did Native Touch acquire The Rounds?

Native Touch's acquisition of The Rounds was reported on August 12, 2026. Native Touch has acquired The Rounds, a medical networking app based in Halifax. The acquisition aims to leverage synergies between Native Touch's advertising capabilities and The Rounds’ extensive healthcare network. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does The Rounds do?

The Rounds is a last-mile delivery service that specialized in offering reusable packaging for grocery products. Founded in 2019, the company originally operated under the name Mlkmn. It is privately held, operating in Artificial Intelligence, and is based in New York.

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