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SoFi to acquire fintech platform PrimaryBid

PUBLIC · SOFIMay 16, 20262 months ago

Acquiring Company

SoFi Technologies

Acquired Company

PrimaryBid

LondonTravel and TourismFinancial ServicesSoftwareCommerce and ShoppingFinancial ServicesMobileLending And Investments

Description

SoFi Technologies Inc. has agreed to acquire PrimaryBid, a UK-based fintech platform that allows retail investors to access institutional equity offerings. This acquisition aims to enhance SoFi's growth initiatives at a time when organic revenue momentum has slowed. The move is seen as a strategic expansion into the capital markets sector.

Company Information

Company

SoFi Technologies

About

SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than three million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including financial and career advisors, plus connection to a thriving community of like-minded, ambitious people. SoFi is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams.

Predictive Intelligence
Strategic

ML-powered predictions for SoFi Technologies's next move

Learn about Strategic plan

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.