hog-20260723 0000793952 false 0000793952 2026-07-23 2026-07-23 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): July 23, 2026 Harley-Davidson, Inc. (Exact name of registrant as specified in its charter) Wisconsin 1-9183 39-1382325 (State or other jurisdiction of incorporation) (Commission File Number) (IRS Employer Identification No.) 3700 West Juneau Avenue , Milwaukee , Wisconsin 53208 (Address of principal executive offices, including zip code) ( 414 ) 342-4680 (Registrant’s telephone number, including area code) Not Applicable (Former name or former address, if changed since last report) Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: ☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) ☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) ☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) ☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c) Securities registered pursuant to Section 12(b) of the Act: Title of each class Trading Symbol Name of exchange on which registered COMMON STOCK, $0.01 par value per share HOG New York Stock Exchange Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.     ☐ Item 2.02 Results of Operations and Financial Condition . On July 23, 2026, Harley-Davidson, Inc. (the “Company”) issued a press release (the “Press Release”) announcing the Company’s second quarter 2026 results for the financial period ended June 30, 2026 and raised full-year guidance. A copy of the Press Release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K. Item 9.01 Financial Statements and Exhibits. (d) Exhibits . The following exhibit is being furnished herewith: Exhibit No. Description 99.1 Press Release of Harley-Davidson, Inc. dated July 23, 2026 . 104 Cover Page Interactive Data File (embedded within the Inline XBRL document). SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. HARLEY-DAVIDSON, INC. Date: July 23, 2026 /s/ Gayle Littleton Gayle Littleton Secretary 2

Harley-Davidson reported strong Q2 2026 results with increased revenue and raised its full-year guidance, signaling improved financial performance and positive market positioning that could boost investor confidence.

On July 23, 2026, Harley-Davidson, Inc. announced its second quarter financial results for the period ended June 30, 2026, where the company reported an increase in revenue and raised its full-year guidance. This positive outlook reflects strategic business initiatives and an improved market position. The announcement is significant as it could influence investor confidence and stock performance. The press release serves as a key disclosure of the company's financial condition and is attached as Exhibit 99.1 to the filing.

Harley-Davidson, Inc.

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