FundzKnowledge Base
Playbook · API and data licensing

Fundz API and data licensing

Some teams want the signals, not the dashboard: a CRM that should know when an account raises money, an AI agent that needs a reason to reach out today, a product that shows its own users who just raised or hired. This guide shows the ways to get Fundz data into your own systems and which license each use needs.

Pick the right door

Start from what will be doing the calling and who will see the data.

  • You, inside your own workflow (CRM enrichment, spreadsheets, internal tools): the Fundz API, included on Pro and Strategic. Pro includes 50 calls a day and Strategic 500.
  • Software or an AI agent doing the calling: the Agent API, over REST or as an MCP server.
  • You, inside Claude: Fundz in Claude connects your Fundz account so you can ask for leads, rounds and investors in plain words.
  • Your own customers will see the data, or it goes into a product you sell: you need a data license. See Data licenses below.

The Fundz API

  1. Get your key from Account, API key.
  2. Send it as Authorization: Bearer <key> on each request.
  3. Call the feeds you need: fundings, executives, acquisitions, agreements, products, SEC filings, fund formations, crowdfundings, companies and your own daily leads.

Full reference, including authentication and data models: API references · Authentication

A simple sync routine

  • Daily: pull what is new since your last sync and write it to your own store. Pulling only new records keeps you well inside your daily call allowance.
  • On demand: when a user looks up one company, call the API for that company and cache the answer for a while.
  • Pushed to you: set a delivery webhook and Fundz posts the same matches your saved-filter daily email sends to an endpoint you own, signed with a secret so you can verify it came from us. You can send a test from the same page.

The Agent API (for software and AI agents)

The Agent API gives an agent a dated, citable reason to act. Call it over REST or connect it as an MCP server. Four tools:

  • why_now: why one company is worth contacting today.
  • events_for_icp: funding and public-company events that match an ideal customer profile.
  • predicted_next: companies likely to raise next.
  • watchlist_diff: what changed across a book of company domains.

The quickstart page shows the headers, a copy-paste example and how usage is counted.

Data licenses

Your Fundz plan covers your own use. If the data will be shown to your customers, built into a product you sell, or redistributed, you need a data license. There are three, licensed on what you do with the data rather than on headcount:

  • Internal Use: internal analytics and internal tooling. No display to your customers, no redistribution.
  • Display: show Fundz data inside your product to your own customers. No resale.
  • Redistribution: white-label, embed and resell to your own users. Custom coverage and normalization.

Published rates and answers to common questions are on Fundz data licensing. When you are ready, activate your data license and your key is issued on the same page. Larger deployments with custom coverage or an SLA: email support@fundz.net.

What teams build with it

  • CRM triggers. When an account in your CRM raises money or hires a new leader, create a task for its owner. Fundz also syncs with HubSpot and Salesforce directly if you would rather not build it.
  • Agent prospecting. An AI sales agent asks why_now before it writes, so every message has a real, dated reason.
  • In-product signals. A deal platform, CRM or research tool shows its users which companies just raised, hired or got acquired (Display or Redistribution license).
  • Portfolio and watchlist monitoring. watchlist_diff tells you what changed across the companies you follow.

Common questions

Can I use the API on my normal plan?

Yes, for your own use. Pro includes 50 calls a day and Strategic 500. Showing the data to your own customers needs a Display or Redistribution license.

Can I just export a spreadsheet?

Yes. Most lists in Fundz can be exported. Exports · Import and export targets

Where do I get help with an integration?

Email support@fundz.net with what you are building and we will point you to the right door.

Ready to run this playbook? Fundz sets up tuned to how you work.Start with this playbook →