Yogi, The Leading Consumer Product Insights Platform, Announces $10 Million Growth Equity Financing Led By Blueprint Equity
Dec 07, 2023•about 2 years ago
Amount Raised
$10 Million
Investors
Sheldon LewisJaffray WoodriffRemarkable VenturesData Point CapitalRtp GlobalSc Op Venture CapitalBlueprint Equity
Description
Yogi, a customer insights platform built specifically for the consumer goods industry, today announced its Series A financing led by Blueprint Equity, with participation from existing investors ScOp Venture Capital, RTP Global, Data Point Capital, Remarkable Ventures, and Jaffray Woodriff. In conjunction with the investment, Sheldon Lewis, Managing Partner at Blueprint Equity, will join Yogi's Board of Directors.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech