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Yogi, The Leading Consumer Product Insights Platform, Announces $10 Million Growth Equity Financing Led By Blueprint Equity

Dec 07, 2023about 2 years ago

Amount Raised

$10 Million

New YorkInformation Technology

Investors

Sheldon LewisJaffray WoodriffRemarkable VenturesData Point CapitalRtp GlobalSc Op Venture CapitalBlueprint Equity

Description

Yogi, a customer insights platform built specifically for the consumer goods industry, today announced its Series A financing led by Blueprint Equity, with participation from existing investors ScOp Venture Capital, RTP Global, Data Point Capital, Remarkable Ventures, and Jaffray Woodriff. In conjunction with the investment, Sheldon Lewis, Managing Partner at Blueprint Equity, will join Yogi's Board of Directors.

Company Information

Company

Yogi

Location

New York, United States

About

Yogi is a comprehensive customer insights platform enabling consumer goods companies to gain deeper visibility into consumer feedback, sentiment, and voice. By aggregating and analyzing product review data with AI, Yogi helps product development, customer insights, and marketing teams understand previously inaccessible, nuanced themes across disparate review data sources. Trusted by leading enterprises like Microsoft, Church & Dwight, and Nestle, Yogi serves brands across various product categories.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech