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Weee! Delivers Second Big Funding Round In A Year, This Time Backed By Softbank

Feb 28, 2022•over 3 years ago

Description

Coming off of a year where monthly active users grew 150% year over year, ethnic e-grocer Weee! secured $425 million in Series E funding toward its goal to be “the primary source for food at home,” Larry Liu, Weee!’s founder and CEO, told me.

Company Information

Company

Weee

About

It’s been a few years since we dug into what the company was doing, but to bring you up to speed, it was founded in 2015 and offers over 10,000 locally sourced and hard-to-find Chinese, Japanese, Korean, Vietnamese, Filipino, Indian and Latin offerings for customers. In addition, the company will also advance its warehouse automation and artificial intelligence technology to offer the most relevant product recommendations.Weee! Currently has about 1,500 employees and will continue to build out a team to scale, including on the go-to-market side, where Liu said the company had not invested heavily before, saying, “We are a best-kept secret, and a lot of people didn’t know about us, but we want to make sure people know what we are doing.” The company this month hired filmmaker Jon Chu as chief creative officer. The market for ethnic groceries and food is massively underserved in the U.S. and we believe that Weee! is in a prime position to meet the demands of customers,” Jett said in a written statement.

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